Twenty Four New York didn’t start with a business plan—it started as a freethrow contest.

From hustling state to state and sneaker convention to sneaker convention, we were determined to make our mark on the sneaker world.

One unforgettable moment put us on the map: a showdown between Bronny James and social media star NeverMissAllie.

When Bronny lost and the video went viral, it was shared by Bleacher Report, House of Highlights, and TMZ.

That moment was the spark. The hustle was our foundation. Twenty Four New York officially got its foot in the door, pun intended.