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Summer Essentials

Shared to nearly 4 Million Followers: Football Star Posts Us!

Aaron Wan-Bissaka – then a right-back for Manchester United in the Premier League – flicked it up featuring our TFNY Classic Tees on the 'Gram.

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"Twenty Four New York Started as a Freethrow Contest"

Twenty Four New York didn’t start with a business plan—it started as a freethrow contest.

From hustling state to state and sneaker convention to sneaker convention, we were determined to make our mark on the sneaker world.

One unforgettable moment put us on the map: a showdown between Bronny James and social media star NeverMissAllie.

When Bronny lost and the video went viral, it was shared by Bleacher Report, House of Highlights, and TMZ.

That moment was the spark. The hustle was our foundation. Twenty Four New York officially got its foot in the door, pun intended.

  • “Pulled up to grab a Kobe tee and ended up staying longer than expected—great energy and even better service. I’ll definitely be back for more gear.”

    – Khristopher Riddick-Tynes, Grammy Award-Winning producer

  • “A must-visit stop if you’re in the area. Super dope store with exclusive finds and a vibe that makes you want to hang out and shop.”

    – Natalie Ruiz

  • “One of the coolest sneaker spots around. So many fire kicks and the 24 apparel is top-tier. The team makes you feel welcome the second you walk in.”

    – Tania B

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